Béni is a beauty matchmaker specializing in providing personalized product recommendations to customers directly from independent beauty brands. 

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"Founded by former accountant Naomi Saito, the fledging San Francisco-based marketplace specializes in providing personalized product suggestions to customers directly from indie brands."
The Modern Beauty Matchmaker: Béni Taps Technology To Pair Natural Products With Customers
Beauty Independent - March 30, 2018
"With a countless amount of beauty products currently on the market and more being launched daily, consumers have their work cut out for them when it comes to hunting down the exact product they are looking for. That's when Béni steps in. "
Béni Wants to Transform the Way People Find Beauty Products
Global Cosmetic Industry - February 14, 2018
"Béni, a Silicon Valley-based startup, promises to transform how women look at beauty. "
Hello, Béni: The Future of Clean Beauty has Arrived
San Francisco Chronicle - January 01, 2018
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""Béni aims to bridge the gap between consumers and indie brands to make shopping for beauty products easy and fun!""
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"“One of the many things I love about Béni is its flexibility. If you want some direction, you can ask for product recommendations specific to your unique concerns in Community, starting dialogues with any number of the brands themselves.""
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"“It’s a green beauty based community where you can ask for recommendations, and brands / other users can recommend what they think would work best for you based on your need! It’s such a cool concept and I think the platform is really good for people who don’t know where to start""
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